Sparkit Privacy Policy
Last updated: May [1] 2026
Effective Date: May [1] 2026
Welcome to Sparkit. This Privacy Policy applies to Sparkit services, which include Sparkit apps, websites, software and related services (the “Platform”). The Platform is provided and controlled by AUWONG TECHNOLOGY (HK) Limited registered at Room 603 6/F, Laws Commercial Plaza, 788 Cheung Sha Wan Road, Lai Chi Kok, Kowloon, Hong Kong (“Sparkit”, “we” or “us”)
We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share, and otherwise process the personal information of users and other individuals. If you do not agree with this policy, you should not use the Platform.
Section 1: What information we collect
We may collect the following information about you:
Information You Provide
- Your account information. You give us information when you register on the Platform, including your username, password, email address and/or telephone number, information you voluntarily disclose in your user account (e.g., avatar, region, gender, date of birth, interests), and your photograph or profile video.
- User content. We process the content you generate on the Platform, including texts, photographs, audios and videos you upload or create, comments, hashtags, feedback, reviews you make, and the associated metadata, such as when, where, and by whom the content was created (“User Content”). Even if you are not a user, information about you may appear in User Content created or published by users on the Platform. We collect User Content through pre-loading at the time of creation, import, or upload, regardless of whether you choose to save or upload that User Content.
- Messages. We collect information you provide when you compose, send, or receive messages through the Platform’s messaging functionalities and associated metadata. The collected information includes the content of the message and information about the message, such as when it was sent, received, or read, and message participants. Please be aware that messages you choose to send to other users of the Platform will be accessible by those users and that we are not responsible for the manner in which those users use or share the messages.
- Location information. With your consent, you may add your geographical location as a location sticker when you post any User Content.
- Information in the correspondences you send to us. This includes the information you send to the Platform when you contact us for support or feedback.
- Information through surveys, research, promotion, contests, marketing campaigns, challenges, competitions or events conducted or sponsored by us, in which you choose to participate.
Automatically Collected Information
- Usage Information. We collect information regarding your use of the Platform, e.g., how you engage with the Platform, including how you interact with content we show to you, videos you watch and problems encountered, browsing and search history, the content you like, the content you save, the users you follow and how you engage with mutual followers.
- Inferred Information. We may infer your attributes, including your interests, gender and age range for the purpose of personalizing content.
- Technical Information we collect about you. We collect certain information about the device you use to access the Platform, such as your IP address, model of your device, device operation system, device operation system version, app version, device language, network type, device IDs.
- Approximate Location Information. We collect information about your approximate location, including location information based on your IP address. With your permission, we may also collect precise location data (such as GPS). In addition, we collect location information (such as tourist attractions, shops, or other points of interest) if you choose to add location information to your User Content.
- Image and Audio Information. We may collect information about the videos, images and audio that are a part of your User Content, such as identifying the objects and scenery that appear, the existence and location within an image of face and body features and attributes, the nature of the audio, and the text of the words spoken in your User Content. We may collect this information to enable special video effects, for content moderation, for content recommendations, and for other non-personally-identifying operations.
Information From Other Sources
We may receive the information described in this Privacy Policy from other sources, such as:
- If you choose to register or use the Platform using a third-party social network account details (e.g., Apple, Google) or login service, you will provide us or allow to provide us with your email, full name, profile image, and other possible information related to such account.
- We may receive information about you from others, including where you are included or mentioned in User Content, direct messages, in a complaint, appeal, request or feedback submitted to us, or if your contact information is provided to us.
Section 2: How we use your information
As explained below, we use your information to improve, support and administer the Platform, to allow you to use its functionalities, to personalize content you see on the platform and to fulfill and enforce our Terms of Service. We may use the information we collect in the following ways:
- To ensure content is presented in the most effective manner for you and your device.
- To personalise the content you see when you use the Platform.
- To support the social functions of the Platform.
- To allow you to participate in interactive features of the Platform.
- To improve and develop our Platform and conduct product development.
- To help us detect and combat abuse, harmful activity, fraud, spam, and illegal activity on the Platform.
- To promote the safety, security of the Platform, including by scanning, analyzing, and reviewing User Content, messages and associated metadata for violations of our Terms of Service, Community Guidelines, or other conditions and policies.
- To communicate with you, including to notify you about changes in our services.
- To enforce our Terms of Service, Community Guidelines, and other conditions and policies.
- To train and improve our technology, such as our machine learning models and algorithms.
- To facilitate research conducted by independent researchers that meets certain criteria.
Section 3: How we share your information
We share your information with the following parties:
Business Partners
If you choose to allow a third-party service to access your account, we will share certain information about you with the third party. Depending on the permissions you grant, the third party may be able to obtain your account information and other information you choose to provide.
Service Providers
We provide information and content to service providers who support our business, such as providers of content moderation services to ensure that the Platform is a safe and enjoyable place.
Independent Researchers
We share your information with independent researchers to facilitate research that meets certain criteria.
Our Corporate Group
We may also share your information with other members, subsidiaries, or affiliates of our corporate group to provide the Platform, improve and optimise the Platform and prevent illegal use and to support users.
Public Profiles
Please note that if your profile is public, your content will be visible to anyone on the Platform and may also be accessed or shared by your friends and followers as well as third parties such as search engines, content aggregators and news sites.
For Legal Reasons
We will share your information with law enforcement agencies, public authorities or other organisations if legally required to do so, or if such use is reasonably necessary to:
- comply with legal obligation, process or request;
- enforce our Terms of Service and other agreements, policies, and standards, including investigation of any potential violation thereof;
- detect, prevent or otherwise address security, fraud or technical issues; or
- protect the rights, property or safety of us, our users, a third party or the public as required or permitted by law.
Section 4: Your data protection rights
As a user of the Platform, you may have the following data protection rights, which you can exercise pursuant to applicable laws at any time by contacting us using the contact details provided under “Section 9: How to contact us” below:
- The right to access, correct, update or request deletion of your personal information.
- The right to be informed about the legal basis and the purpose of processing of your personal information.
- The right to object to or restrict processing of your personal information.
- The right to request portability of your personal information.
- The right to withdraw your consent to processing your personal information.
- The right not to be subject to automated decision-making.
- The right to lodge complaints with relevant authorities.
We respond to all requests we receive from individuals wishing to exercise their data protection rights in accordance with applicable data protection laws.
To some extent, you may also use functions available on the Platform to adjust your privacy settings or preferences. For instance, you can choose to follow or unfollow Accounts based on your preferences. You may access, edit, change or delete some of your data in your account and the User Content you posted.
Section 5: Security measures
We take the security of your personal information very seriously. We have appropriate technical and organizational measures to ensure a level of security appropriate to the risk of varying likelihood and severity for the rights and freedoms of you and other users. We maintain these technical and organizational measures and will amend them from time to time to improve the overall security of our systems.
In addition, we restrict access to your personal information to employees, agents, contractors, and other third parties who have a legitimate business need to know. They process your personal information solely in accordance with our instructions and are bound by confidentiality obligations. We use industry-wide recognized standard measures to safeguard all data storage and processing. We maintain an ongoing process to assess the effectiveness of these measures and to review emerging threats and available security tools.
However, you also play an important role in maintaining the security of your data. We remind you to take prudent measures to protect against unauthorized access to your account information, including logging out after use, keeping your login credentials confidential, and adopting other customary security precautions appropriate to the circumstances.
Please be aware that the transmission of information via the internet is not completely secure. Although we will use reasonable measures to protect your personal information, we cannot guarantee the security of your information transmitted via the Platform; any transmission is at your own risk.
Section 6: Data Retention Period
We retain your personal information as long as necessary to provide the Platform and for the other purposes set out in this Privacy Policy. We also retain information when necessary to comply with contractual and legal obligations, when we have a legitimate business interest to do so (such as improving and developing the Platform, and enhancing its safety, security and stability), and for the exercise or defense of legal claims.
When we no longer have lawful, reasonable and informed purposes for processing your personal information, we will either delete or anonymize it.
Section 7: Minors
Sparkit is not directed at children under the age of 13. In certain cases this age may be higher due to applicable legal requirements. If any parent or guardian wishes to submit a complaint or claim regarding the processing of personal data of children or minors, or you believe that there is a user who is below legal minimum age, please contact us at cs@spark-it.co. We are continuously improving our Platform and its features to provide a safer and better experience for children and teen users.
Section 8: Privacy Policy update
We may update this Privacy Policy from time to time. When we update the Privacy Policy, we will notify you by updating the “Last Updated” date at the top of this policy and posting the new Privacy Policy or providing any other notice required by applicable law. Your continued access to or use of the Platform after the date of the updated policy constitutes your acceptance of the updated policy. If you do not agree to the updated policy, you must stop accessing or using the Platform.
Section 9: How to contact us
If you have questions, comments, complaints or requests regarding this Privacy Policy, please contact us at: cs@spark-it.co.
Supplemental Terms
Egypt
If you are using our services in Egypt, the following additional terms apply.
- You declare that you are over the age of 18. If you are under the age of 18, please have your parent or legal guardian read this with you. If you are reviewing these terms as the parent/legal guardian of a user who is under the age of 18, you hereby declare that such user is above the age of 13 and that you have read and acknowledged Sparkit's Privacy Policy and Terms of Use and agree to the use by your child of the Platform and registration for an account.